Campaign: Think Outside
There are few things that can ignite a child’s passion quite like the great outdoors. To a kid, outside is playtime. It’s a healthy dose of fresh air, nature and activity. It’s the thrill of climbing trees, making mud pies and playing endless games of hide-and-seek.
Back to Nature brings the same wide-eyed giddiness into every bowl of Macaroni & Cheese. With natural and organic ingredients you trust and a taste your kids will love, you can feel good knowing that every bite is as wholesome as their favorite place to play. So every time you pick up a box, think outside.
We combined the playful nature of the great outdoors with that of eating Back to Nature macaroni and cheese. We kicked off our program and Facebook debut alongside other partners on National Get Outdoors Day to encourage families to think outside--to get back to natural ingredients and a more natural childhood.
Digital + Social | In-Store | Partnership
Agency: Upshot Agency
AD: Kelly Klosterman