WORK
I write copy, not copyrights.
Critical Mass [Chicago, IL]
Copy Lead, Sep. 2018 - Present
Brands: USAA, Harley-Davidson Financial Services, Lactaid, BlueCross BlueShield of Tennessee, AT&T, U.S. Army + New Business Pitches
Websites | Digital + Social | Activations | Concepting
I’m the copy lead on the U.S. Army account. I was brought on the team in 2019 to redesign the website…and then redesigned it again a few years later. In the between years, I helped create two experiences on the site to help prospects learn about careers in the Army and what it takes to join.
Upshot Agency [Chicago, IL]
Senior Copywriter, Jun. 2017 - Sep. 2018
Brands: Nature Made Vitamins, Wholesome + New Business Pitches
Big Ideas | 360 | Digital + Social Media | Experiential | Promotions
Fun Fact: March 2018 marked the start of my modeling career when I subbed for an influencer who wasn't able to attend our photoshoot
Upshot Agency [Chicago, IL]
Copywriter, Aug. 2015 - Jun. 2017
Brands: Nature Made Vitamins, Fleischmann's Yeast, Karo Corn Syrup + New Business Pitches
[past brands: Spice Islands, Weber Sauces & Seasonings, Patak's, Breakstone's & Knudsen, Evolution Fresh, Google]
Digital + Social Media | In-store | Promotions
Wunderman [Chicago, IL]
Copywriter, Jul. 2014 - Aug. 2015
Brands: Bonefish Grill, United, Hillshire Farm Naturals, DiGiorno, Tombstone, Coors Light, California Pizza Kitchen, Burger King and new business
In-store | Promotions | Activation | OOH | Digital + Social | Video | Radio
Fun Fact: I worked on frozen pizza brands. I am one of the very few people in the world who doesn't like pizza.
Walton Isaacson [Chicago, IL]
Copywriter, Oct. 2012 - Jun. 2014
Brands: Skinnygirl Cocktails, 2 Gingers, Basil Hayden's, Kilbeggan, Knob Creek, Courvoisier, Miller/Coors and new business
TV | Print | Radio | OOH | On + Off Premise | Digital + Social | Experiential
Fun Fact: I sold in my very first campaign as an intern
University of Florida, College of Fine Arts [The Swamp]
Program + Marketing Coordinator, Oct. 2009 - Apr. 2011
Organized fundraising events, art shows and community outreach for the CFA + Schools within the college, created
and maintained website content, and processed gifts and donations to designated scholarship funds.
Events | Marketing | PR | Donor Relations | Print | Digital | Website Content
Big Brothers, Big Sisters [Gainesville, FL]
Marketing + Communications Coordinator, Mar. - Sep. 2009
Fun Fact: I was bid on for $1000 at a date auction to benefit BBBS
United Way [Gainesville, FL]
Marketing + Communications Coordinator, Apr. 2008 - Feb. 2009
Fun Fact: I went to the ESPN Super Bowl XLIII Party
22 Squared [Tampa, FL]
Intern/Social Coordinator, Jun. - Aug. 2006 & May - Jul. 2007
Fun Fact: They called me "Intern". Seriously.
STUDY
Chicago Portfolio School
Copywriting, Apr. 2011 - Jun. 2012
University of Florida
B.S. Advertising, Dec. 2007
SHOW
Luerzer's Archive: Student Contest Selection, Vol. 4-1