Project: Nike Pegasus Plus Launch

We were tasked with developing a messaging toolkit and creative assets for the launch of the latest model of the Nike Pegasus Plus running shoe. The messaging toolkit included our featured headline, supporting copy and key product benefit descriptions. This helped us create hierarchy, maintain consistency and craft compelling copy across all our communications.

The Nike Pegasus Plus is a lightweight, high-response running shoe—great for speed training and tempo runs on the road. With this in mind, along with the hero shots of the Pegasus Plus floating with a bright light shining through the mesh upper, we came up with 'Light Up Your Pace' as the lead message that inspired everything else.

App | Web | Digital | Social | Email

Agency: Critical Mass Agency
CD: Thomas Turner
CW Partner: Lucy Findley