Concept: The Color of Confidence

We completely reimagined the Ulta website to be a more personalized and engaging experience for customers by creating features that surfaced content, product information and recommendations based on user activity and purchase history.

With pops of color, vibrant imagery, an aspirational tone and messaging that is both edgy and empowering, we achieved a fresh look and feel that embodies the positivity and confidence we want users to have within themselves, as well as for our product offering.

Homepage | Product Page | Mobile App Screen

Agency: Critical Mass (Chicago)
ECD: Tony Glorioso
CD: Nigel Dennis
AD: Evan Cole